RentReel

If you're an STR operator, this probably sounds familiar.

Most accounting tools weren't built for short-term rentals — they treat every property like a generic long-term rental and miss what matters for STR tax.

😩 What you're stuck with today

Generic tools double-count Airbnb deposits against PMS reservations
Host service fees never get separated out — your Schedule E is wrong
No place to log Material Participation hours for the STR loophole
Multi-LLC operators get one combined view, useless for filing
1099 prep is a Q4 nightmare done manually in spreadsheets
Full accounting suites cost $80–150/mo and need a bookkeeper to make sense

✓ What RentReel does instead

Your PMS is your revenue source of truth — bank platform deposits auto-tag as transfers
Host fees auto-booked as Management expense (Schedule E Line 11) per reservation
Hours log with REPS qualification gauge + Material Participation tests
Configurable properties + LLCs, per-property P&L, per-LLC rollup
1099-NEC vendor tracker auto-flags anyone you paid $600+
$0–29/month, single-file web app, your data syncs across devices

Features that move the needle.

Everything below is shipped and working today. No "coming soon" — just the actual product.

🏠

Multi-Property, Multi-LLC

Configure each property with its bank account, LLC, and partner split. Add/remove anytime. Per-property P&L, per-LLC rollup, no code changes.

📂

Smart CSV Import

Drag in Hospitable, Relay/bank, Amex, Turno, MileIQ. Auto-detects format, auto-categorizes 50+ STR vendors. Same file twice? No duplicates.

🔄

Smart Platform-Payout Dedup

Bank Airbnb/VRBO/Booking deposits are auto-tagged as transfers because your PMS already counted the gross. No more phantom revenue showing up twice.

📄

CPA-Grade Schedule E Export

Multi-tab Excel: README, Summary, per-property Schedule E (formatted to IRS form), supporting transactions, 1099 vendor list, mileage. Hand to your CPA. No reformatting.

🎯

REPS + Material Participation Tracker

Unique
Log hours daily, see real-time qualification gauge for Real Estate Professional Status (750+ hrs) AND per-property Material Participation tests. Audit-defensible records.

💰

Cost Segregation Estimator

Enter cost basis per property, see estimated first-year accelerated depreciation + tax savings at your marginal bracket. Decide if a cost seg study is worth the $3K fee in 30 seconds.

🧠

Learning Categorization

Reassign once, the app remembers forever. Back-applies to existing Uncategorized transactions of the same payee. Property routing learns too (with conflict guard).

📋

1099-NEC Vendor Tracker

Auto-flags any vendor paid $600+ in your active year. Excludes corps, utilities, mortgages, platforms. Excel export with blank W-9/TIN columns for your CPA.

☁️

Cloud Sync Across Devices

Sign up once, your books follow you to Mac, phone, partner's laptop. Real-time sync. Multi-user support for spouses, business partners, accountants.

Honest pricing. No surprises.

Built by an operator, priced like one. The tax loophole tracker alone pays for the highest tier 10x over.

Free

forever, no card

1 property
PMS + bank CSV import
Auto-categorization + learning rules
Basic Schedule E export
Cloud sync
Manual hours log
Unlimited properties & LLCs
Cost Segregation Estimator
1099-NEC Vendor Tracker
Tax Loophole wizards (Pro+ Tax)

Start Free

Pro

$29

per month · 14-day free trial, no card

Unlimited properties & LLCs
PMS + bank CSV import (any format)
Per-property + per-LLC rollup
CPA-grade multi-tab Excel export
Cloud sync + multi-device
REPS / Material Participation dashboard
Cost Segregation Estimator
1099-NEC Vendor Tracker
Multi-year support
Email support

Start 14-Day Trial

Pro+ Tax 💎

$59

per month · the tax-optimization stack

Everything in Pro
🪄 Hours Reconstruction Wizard
🤖 Auto-detect Other Participants
📊 Aggregate Election toggle (§469)
📋 Audit Pack Export (IRS-audit-ready)
Advanced STR ≤7-day monitor
Priority support (24hr response)
Early access to new features
Cost seg referral discount
Or $590/yr — save $118

Start 14-Day Trial

All plans include cloud sync, multi-device access, and CSV export. Cancel anytime. No credit card required for the 14-day trial. We don't share or sell your data — ever.
Pro+ Tax pays for itself with 1 hour of CPA time saved. Most Pro+ users save $10-30K/yr in federal tax.

Common questions.

If yours isn't here, email jordan@joyfamilyholdings.com — usually a 24hr response.

Do I need to connect my bank with Plaid?▼

Not today. You upload monthly CSVs from your bank/card portals (most banks let you export a CSV with one click). Plaid integration is on the roadmap for Pro tier in late 2026 to eliminate the manual upload step entirely.

Which PMS do you support?▼

Today: Hospitable has the best-tested native import (auto-parses reservations, host fees, platform breakdown). For Guesty, Hostfully, Hostaway, OwnerRez, Lodgify, iGMS, Smoobu — any reservation CSV export works with light column mapping. Coming soon: native parsers for the next 3-5 most-requested PMS systems based on user demand. Email us your PMS if it's not on the list and we'll prioritize.

Does it work without a PMS at all?▼

Yes — you can manually enter reservations or upload bank Airbnb/VRBO deposits as revenue. You'll lose per-reservation detail and auto-booked host fees, but the core bookkeeping + Schedule E still works. We strongly recommend a PMS if you have 2+ properties — even a basic one — because the tax precision is meaningfully better.

How is this different from generic accounting tools?▼

Most accounting platforms treat every property like a long-term rental: bank-deposit-based revenue (which double-counts vs your PMS), no host-fee accounting, generic Schedule E that needs reformatting, no Material Participation or REPS tracking, weak multi-LLC support. RentReel was built by an actual STR operator running 5 properties across 3 LLCs who hit every one of those walls in other tools and decided to fix them.

What's the STR loophole / REPS thing?▼

Two related tax strategies. STR loophole (Section 469): if you materially participate in a property with average stay ≤7 nights, rental losses can offset your active income. REPS (Section 469(c)(7)): if you spend 750+ hours/year in real estate AND it's more than half your work, ALL rental losses become non-passive. Combined with cost segregation, these can produce $10–40K/year in federal tax savings. Pro+ Tax unlocks the Hours Reconstruction Wizard (auto-estimates your hours from data you've already uploaded), Auto Other Participants detection, Aggregate Election toggle, and IRS-audit-ready Audit Pack export.

Is my data safe?▼

Your data is encrypted in transit and at rest in Supabase (Postgres). Row-level security means even other RentReel users can't see your data. Your CSVs never leave the browser when uploading — only the parsed transactions go to cloud. You own your data: export to JSON or CSV anytime, delete your account anytime.

Can my CPA log in?▼

Not yet — that's the next feature on the roadmap (a read-only CPA portal). For now, hit Export Excel for CPA and email them the file. It's a multi-tab workbook with everything they need: per-property Schedule E, supporting transactions, 1099 list, mileage. Most CPAs love it because no reformatting required.

Does it replace QuickBooks?▼

For Schedule E rental property bookkeeping, yes — and at a fraction of the price. For a service business with payroll, W-2 employees, A/R, or inventory, no. Many STR operators use both: QuickBooks for the holding company / W-2 payroll, RentReel for the per-property rental books that flow to Schedule E.

Can I try Pro before paying?▼

Yes — 14-day free trial of Pro, no credit card required. After the trial, your account drops to the Free plan (1 property + basic Schedule E) unless you upgrade to Pro at $19/mo or $190/yr. Your data is never deleted, even if you don't upgrade.

Rental bookkeeping that catches the loophole — short-term or long-term.