🎣 Reel in every deduction — built by an operator, 5 properties across 3 LLCs

Rental bookkeeping that catches the loophole — short-term or long-term.

Drop your reservations CSV (any PMS) or bank statements. Get a CPA-grade Schedule E, tax-loophole tracker, and hours reconstruction wizard that could save you $10–30K/year in tax. Works for STRs, LTRs, and mixed portfolios.

✨ AI auto-categorize · 🤖 AI 1098 extract · 🎯 REPS tracker · 🪄 Hours Wizard · 🤝 CPA share · 💬 Chat with founder · Multi-LLC ready

If you're an STR operator, this probably sounds familiar.

Most accounting tools weren't built for short-term rentals — they treat every property like a generic long-term rental and miss what matters for STR tax.

😩 What you're stuck with today

  • Generic tools double-count Airbnb deposits against PMS reservations
  • Host service fees never get separated out — your Schedule E is wrong
  • No place to log Material Participation hours for the STR loophole
  • Multi-LLC operators get one combined view, useless for filing
  • 1099 prep is a Q4 nightmare done manually in spreadsheets
  • Full accounting suites cost $80–150/mo and need a bookkeeper to make sense

✓ What RentReel does instead

  • Your PMS is your revenue source of truth — bank platform deposits auto-tag as transfers
  • Host fees auto-booked as Management expense (Schedule E Line 11) per reservation
  • Hours log with REPS qualification gauge + Material Participation tests
  • Configurable properties + LLCs, per-property P&L, per-LLC rollup
  • 1099-NEC vendor tracker auto-flags anyone you paid $600+
  • $0–29/month, single-file web app, your data syncs across devices
🤖 Marquee feature · Pro+ Tax

Drop your 1098. AI does the rest.

The most annoying part of Schedule E is Line 12 (mortgage interest). Every year, every property, every servicer. RentReel eliminates it in 5 seconds using Claude vision.

STEP 1
📄
Drop 1098 PDF
Any servicer · Newrez · Selene · Shellpoint · Rocket · JPMC · PennyMac · etc.
Form_1098_2024.pdf
STEP 2 · 5 SECONDS
Claude Vision
Anthropic Claude Sonnet 4.5 reads the PDF, extracts every relevant field with structured output validation.
🔒 On your first-doc consent only
STEP 3 · SCHEDULE E READY
Interest paid: $12,847.23
Servicer: Newrez
Rate: 6.75%
Balance: $387,142
Escrow: $3,214
Prop tax: $2,847
Address: auto-filled
→ Schedule E Line 12 populated exactly
~5 seconds per document
🎯 Every property · every servicer
💰 $0.02 cost per doc
🔒 First-doc consent required
👀 See it in the demo · no signup

Also works for insurance policies, property tax bills, and cost seg study PDFs. Powered by Anthropic Claude — never shared, never logged, never trained on. Full data policy at rentreel.co/privacy.

Why RentReel, not another generic tool?

STR operators keep asking "how's this different from Stessa?" Here's the direct answer.

Feature RentReel Stessa Baselane QuickBooks
Built specifically for STR + tax loopholegeneric rentalgeneric rentalgeneric biz
REPS 750-hr tracker (§469(c)(7))
§469 Material Participation (all 7 tests)
AI 1098 auto-extract (Claude vision)
AI auto-categorization on first uploadrules onlyrules onlyrules only
Chat with the founder in-app✗ tickets✗ tickets✗ tickets
Cost Segregation estimator + CYA disclaimers
Hours Reconstruction Wizard (from mileage/bank)
CPA read-only share link (no login)seat req
Multi-LLC rollup + LLC-shared categorizationbasicbasiccomplex
CPA partner program (revenue share)accountant program
Built + used by an actual STR operator✓ 5 props

Not a knock on those tools — they're solid for generic rental accounting. But if you're an STR operator chasing the tax loophole, you need a tool built for the tax loophole.

Built by an operator. For operators.

Not a big-tech founder pretending to understand rentals — an actual host who got tired of losing money to bad tools.

JU
Jordan Ueltschy · Founder
5 STR properties · 3 LLCs · OH · KY · FL

"For 4 years I fought generic bookkeeping tools that treated my rentals as one line, missed the STR tax loophole entirely, and left me with 20-hour tax prep marathons every April. My CPA kept saying 'we need better tracking for REPS' — nothing on the market did it right. So I built RentReel. Every feature exists because I hit that pain personally."

🏠 5 properties
🏢 3 LLCs
📅 4 years operating
🤝 Hogan CPA · Founding partner
🎣 Beta · your feedback shapes v1
Built on bank-grade infrastructure
Anthropic · Claude AI (1098 extract)
Supabase · Postgres + RLS + PITR
Cloudflare · Workers + Pages
Stripe · Payments (launch)
GDPR/CCPA compliant · 2FA available · Row-Level-Security enforced per user · Point-in-Time Recovery on all data · Full portable JSON backup anytime · Data lives in the US.

Every feature, shipped today.

Not "coming soon" — the actual product. All 18 below are live at app.rentreel.co.

AI Auto-Categorization

Pro / Pro+ Tax · New
Upload your first CSV — Claude Haiku reads every unrecognized transaction (payee + memo + amount + your properties) and assigns the correct category + Schedule E line in seconds. Batches 30 txns per call. Tap ✨ to confirm, or click to change — either way the app learns the rule forever. Kills the #1 friction of first-time setup.

🤖

AI 1098 Auto-Extract

Pro+ Tax
Drop your mortgage 1098 PDF — Claude AI extracts interest paid, servicer, rate, balance, escrow, and property address in ~5 seconds. Populates Schedule E Line 12 exactly. No typing.

🎯

REPS + Material Participation Tracker

Unique · IRC §469
Log hours daily. Live qualification gauge for Real Estate Professional Status (750+ hrs) AND per-property Material Participation tests (§469 STR loophole with ≤7-day avg stay auto-detected). Audit-defensible records.

🪄

Hours Reconstruction Wizard

Pro+ Tax
Point at existing bank + PMS + mileage data. App back-fills your qualifying hours from repair days, cleaning turnovers, drives, and admin work. Reach REPS threshold from data you already have.

🏠

Multi-Property, Multi-LLC

Configure each property with bank account, LLC, address, partner split. Portfolio + LLC-shared + Personal tags for pooled or commingled txns. Per-property P&L, per-LLC rollup, avg-stay type badges.

📂

PMS-Agnostic Smart Import

Hospitable, Guesty, Hostaway, OwnerRez, Lodgify, Airbnb-direct, any US bank, Amex, Turno, MileIQ / Everlance / Stride / Hurdlr. Auto-detects format, auto-categorizes with 400+ learned vendor rules.

🔄

Gross Rent Fix + Smart Dedup

PMS "revenue" columns are net-of-fees on some platforms. Parser computes true GROSS from base + cleaning, splits host fees to Line 11 correctly. Bank platform deposits auto-tagged as transfers (no phantom double-counting).

📄

CPA-Grade Schedule E Export

Multi-tab Excel: Summary, per-property Schedule E (IRS-form-formatted), supporting transactions, 1099 vendor list, mileage. Line 12 auto-splits mortgage interest from principal (via 1098 or amortization estimate). Hand to your CPA. No reformatting.

🤝

CPA Read-Only Share Link

One click generates a share URL. Your CPA opens it in any browser, sees your Schedule E prep, exports to Excel for their workpapers. No login required. Data lives entirely in the URL (never hits any server). See it live →

💰

Cost Segregation · Rough Estimate

Pro+ Tax
Enter cost basis per property, see estimated first-year accelerated depreciation + tax savings at your marginal bracket. Decide if commissioning a $3-5K engineered study is worth it. Always consult a licensed CPA + certified cost seg specialist before filing.

🚗

Auto Mileage Attribution

Drop a mileage CSV. Each drive auto-tags to the property whose city/street matches the destination. Unassigned drives left for review. Rate is user-configurable (default $0.725/mi). Line 6 populates automatically.

📋

1099-NEC Vendor Tracker

Auto-flags any vendor paid $600+ in your active year. Excludes corps, utilities, mortgages, platforms. Excel export with blank W-9/TIN/Address columns ready to send to your CPA. Full W-9 collection workflow shipping soon.

📊

Portfolio Net Worth Dashboard

Enter each property's current market value + mortgage balance. See Value − Debt = Equity per property + portfolio total. Amortization schedule auto-splits your monthly P&I into principal vs interest.

📎

Property Documents Hub

Store mortgage statements, insurance certs, deeds, tax bills, HOA docs per property. Upload PDFs directly to each property. Perfect for tax season + audit prep + property sale prep.

🧠

Learning Categorization

Reassign once, the app remembers forever. Back-applies to existing Uncategorized txns of the same payee. Property routing learns too (with conflict guard). ⌘K command palette for power users.

☁️

Cloud Sync + Multi-Device

Signed-in workspace syncs across Mac, phone, partner's laptop. Real-time updates. Bank-grade Supabase infrastructure with Point-in-Time Recovery + Row-Level-Security enforced per user.

🛡️

Privacy + Security First

Optional 2FA on your account. AI-processed docs only sent to Anthropic on your first-doc consent. GDPR/CCPA hard-delete via one click. JSON backup export anytime. Full Privacy Policy.

💬

Chat With The Founder — In-App

Free · New
Every customer gets a real chat with Jordan, right inside the app. No support tickets, no chatbots you can't escape, no 48-hour email queues. AI drafts replies in Jordan's voice on his end (he still reviews + sends every message) so you get a same-day answer during beta. Try it: 💬 button, bottom-right of every page.

Honest pricing. No surprises.

Built by an operator, priced like one. The tax loophole tracker alone pays for the highest tier 10× over.

🔥 LAUNCH TIERS · LIMITED
🎣 Founding Members
Get in early — earlier = better deal
100 total founding slots · beta free through Aug 1 · locked-in pricing for life after that
🏆 FOUNDER 5
FREE
forever · never billed
  • 🎁 Full Pro+ Tax · free forever
  • 🏅 Named on rentreel.co/founders wall
  • 💬 Weekly builder-mode w/ Jordan (beta)
  • 🗣️ 30-min onboarding call
  • 🤝 Commit: bug reports + 1 testimonial
code FOUNDER10
🔥 3/5 claimed · Only 2 spots left
💎 FOUNDER 45
$19
/mo · lifetime lock · 78% off
  • ✨ Full Pro+ Tax forever at $19/mo
  • 🎁 Free during beta + 30-day grace at billing launch
  • 🏅 Founder badge in-app
  • ⚡ Priority support (24hr)
code FOUNDER40
0/45 claimed
🚀 EARLY BIRD 50
$39
/mo · lifetime lock · 55% off
  • ✨ Full Pro+ Tax forever at $39/mo
  • 🎁 Free during beta + 30-day grace at billing launch
  • 🏅 Early adopter badge in-app
  • 📧 Email support
code EARLY50
0/50 claimed
Claim your slot →
Beta free through Aug 1 · billing turns on then, your locked-in tier price applies · after slot 100, regular pricing below.
💰 Save 2 months when you pay annually · Pro $390/yr · Pro+ Tax $890/yr
Free
$0
forever, no card
  • 1 property
  • PMS + bank CSV import
  • Auto-categorization + learning rules
  • Basic Schedule E export
  • Cloud sync
  • Manual hours log
  • Unlimited properties & LLCs
  • Cost Segregation Estimator
  • 1099-NEC Vendor Tracker
  • Tax Loophole wizards (Pro+ Tax)
Start Free
Pro
$39
per month · 14-day free trial, no card
  • Unlimited properties & LLCs
  • PMS + bank CSV import (any format)
  • Per-property + per-LLC rollup
  • Properties Hub — mortgage, insurance, value, docs
  • Portfolio Net Worth (Value − Debt = Equity)
  • CPA-grade multi-tab Excel export
  • Cloud sync + multi-device
  • REPS / Material Participation dashboard
  • 1099-NEC Vendor Tracker
  • Multi-year support · Email support
  • Or $390/yr — save $78
Start 14-Day Trial

All plans include cloud sync, multi-device access, and CSV export. Cancel anytime. No credit card required for the 14-day trial. We don't share or sell your data — ever.
Pro+ Tax pays for itself with 1 hour of CPA time saved. Most Pro+ users save $10-30K/yr in federal tax — that's 10-25× the annual subscription.

💡 Why flat pricing (no per-property fees)? Punishing growth is bad UX. You add properties freely on Pro/Pro+ Tax — no add-on fees. Managing 30 doors? Contact us about our Enterprise tier (coming Aug).

Common questions.

If yours isn't here, email support@rentreel.co — usually a 24hr response.

Do I need to connect my bank with Plaid?
Not today. You upload monthly CSVs from your bank/card portals (most banks let you export a CSV with one click). Plaid integration is on the roadmap for Pro tier in late 2026 to eliminate the manual upload step entirely.
Which PMS do you support?
Today: Hospitable has the best-tested native import (auto-parses reservations, host fees, platform breakdown). For Guesty, Hostfully, Hostaway, OwnerRez, Lodgify, iGMS, Smoobu — any reservation CSV export works with light column mapping. Coming soon: native parsers for the next 3-5 most-requested PMS systems based on user demand. Email us your PMS if it's not on the list and we'll prioritize.
Does it work without a PMS at all?
Yes — you can manually enter reservations or upload bank Airbnb/VRBO deposits as revenue. You'll lose per-reservation detail and auto-booked host fees, but the core bookkeeping + Schedule E still works. We strongly recommend a PMS if you have 2+ properties — even a basic one — because the tax precision is meaningfully better.
How is this different from generic accounting tools?
Most accounting platforms treat every property like a long-term rental: bank-deposit-based revenue (which double-counts vs your PMS), no host-fee accounting, generic Schedule E that needs reformatting, no Material Participation or REPS tracking, weak multi-LLC support. RentReel was built by an actual STR operator running 5 properties across 3 LLCs who hit every one of those walls in other tools and decided to fix them.
What's the STR loophole / REPS thing?
Two related tax strategies. STR loophole (Section 469): if you materially participate in a property with average stay ≤7 nights, rental losses can offset your active income. REPS (Section 469(c)(7)): if you spend 750+ hours/year in real estate AND it's more than half your work, ALL rental losses become non-passive. Combined with cost segregation, these can produce $10–40K/year in federal tax savings. Pro+ Tax unlocks the Hours Reconstruction Wizard (auto-estimates your hours from data you've already uploaded), Auto Other Participants detection, Aggregate Election toggle, and IRS-audit-ready Audit Pack export.
Is my data safe?
Your data is encrypted in transit and at rest in Supabase (Postgres). Row-level security means even other RentReel users can't see your data. Your CSVs never leave the browser when uploading — only the parsed transactions go to cloud. You own your data: export to JSON or CSV anytime, delete your account anytime.
Can my CPA log in?
Not yet — that's the next feature on the roadmap (a read-only CPA portal). For now, hit Export Excel for CPA and email them the file. It's a multi-tab workbook with everything they need: per-property Schedule E, supporting transactions, 1099 list, mileage. Most CPAs love it because no reformatting required.
Does it replace QuickBooks?
For Schedule E rental property bookkeeping, yes — and at a fraction of the price. For a service business with payroll, W-2 employees, A/R, or inventory, no. Many STR operators use both: QuickBooks for the holding company / W-2 payroll, RentReel for the per-property rental books that flow to Schedule E.
Can I try Pro before paying?
Yes — 14-day free trial of Pro, no credit card required. After the trial, your account drops to the Free plan (1 property + basic Schedule E) unless you upgrade to Pro at $19/mo or $190/yr. Your data is never deleted, even if you don't upgrade.

Tired of fighting your books?

Set up takes 5 minutes. Most operators see clean numbers + their first proper Schedule E within an hour.

Start Free →