RentReel — Reel in every deduction. Bookkeeping for STR, LTR, and mixed rental portfolios.

Watch the whole thing in 2½ minutes

Dashboard to filing-ready Schedule E — the full tour, no signup needed.

If you're an STR operator, this probably sounds familiar.

Most accounting tools weren't built for short-term rentals — they treat every property like a generic long-term rental and miss what matters for STR tax.

😩 What you're stuck with today

Generic tools double-count Airbnb deposits against PMS reservations
Host service fees never get separated out — your Schedule E is wrong
No place to log Material Participation hours for the STR loophole
Multi-LLC operators get one combined view, useless for filing
1099 prep is a Q4 nightmare done manually in spreadsheets
Full accounting suites cost $80–150/mo and need a bookkeeper to make sense

✓ What RentReel does instead

Your PMS is your revenue source of truth — bank platform deposits auto-tag as transfers
Host fees auto-booked as Management expense (Schedule E Line 11) per reservation
Hours log with REPS qualification gauge + Material Participation tests
Configurable properties + LLCs, per-property P&L, per-LLC rollup
1099-NEC vendor tracker auto-flags anyone you paid $600+
$9.99–$99/mo — purpose-built for STR taxes, not generic bookkeeping · syncs across all your devices · 14-day free trial

The most expensive myth in STR taxes

MYTH: “A spreadsheet built in April counts as a REPS log.”
The IRS wants contemporaneous records — logged as you go.

Reconstructing a year of hours the week before filing isn't bookkeeping — it's guessing. §469 material participation lives or dies on contemporaneous records: hours logged as you go, per property, with the paper trail to back them. That's the difference between claiming the STR loophole and defending it.

See the hours log in the demo → Read the full §469 playbook

🤖 Marquee feature · Pro+ Tax

Drop your 1098. AI does the rest.

The most annoying part of Schedule E is Line 12 (mortgage interest). Every year, every property, every servicer. RentReel eliminates it in 5 seconds using Claude vision.

STEP 1

📄

Drop 1098 PDF

Any servicer · Newrez · Selene · Shellpoint · Rocket · JPMC · PennyMac · etc.

Form_1098_2024.pdf

→

STEP 2 · 5 SECONDS

✨

Claude Vision

Anthropic Claude Sonnet 4.5 reads the PDF, extracts every relevant field with structured output validation.

🔒 On your first-doc consent only

→

STEP 3 · SCHEDULE E READY

✓ Interest paid: $12,847.23
✓ Servicer: Newrez
✓ Rate: 6.75%
✓ Balance: $387,142
✓ Escrow: $3,214
✓ Prop tax: $2,847
✓ Address: auto-filled

→ Schedule E Line 12 populated exactly

⚡ ~5 seconds per document

🎯 Every property · every servicer

💰 $0.02 cost per doc

🔒 First-doc consent required

💎 Pro+ Tax feature — live in the app →

Also works for insurance policies, property tax bills, and cost seg study PDFs. Powered by Anthropic Claude — never shared, never trained on, and retained only long enough to process (see Privacy Policy). Full data policy at rentreel.co/privacy.

Why RentReel, not another generic tool?

STR operators keep asking "how's this different from Stessa?" Here's the direct answer.

Feature	RentReel	Stessa	Baselane	QuickBooks
Built specifically for STR + tax loophole	✓	generic rental	generic rental	generic biz
REPS 750-hr tracker (§469(c)(7))	✓	✗	✗	✗
§469 Material Participation (500-hr + 100-hr tests gauged live · hours log + audit pack)	✓	✗	✗	✗
AI 1098 auto-extract (Claude vision)	✓	✗	✗	✗
AI PDF statement import (cards w/ no CSV)	✓	✗	✗	✗
Property Report Card (Cap · CoC · DSCR · RevPAR)	✓	partial	✗	✗
Portfolio Leaderboard + cost-outlier flags	✓	✗	✗	✗
Deal Analyzer (vs YOUR portfolio's medians)	✓	✗	✗	✗
AI Property Insight (Claude vs your portfolio medians)	✓	✗	✗	✗
Occupancy tax passthrough (collected vs remitted, per jurisdiction)	✓	✗	✗	✗
W-9 vault + auto 1099-NEC prep (with entity-type exemptions)	✓	tracker only	✗	separate module
AI auto-categorization on first upload	✓	rules only	rules only	rules only
Chat with the founder in-app	✓	✗ tickets	✗ tickets	✗ tickets
Cost Segregation estimator + CYA disclaimers	✓	✗	✗	✗
Hours Reconstruction Wizard (from mileage/bank)	✓	✗	✗	✗
CPA read-only share link (no login)	✓	✗	✗	seat req
Multi-LLC rollup + LLC-shared categorization	✓	basic	basic	complex
CPA partner program (revenue share)	✓	✗	✗	accountant program
Built + used by an actual STR operator	✓ 5 props	✗	✗	✗

Not a knock on those tools — they're solid for generic rental accounting. But if you're an STR operator chasing the tax loophole, you need a tool built for the tax loophole.

Full breakdown: vs Stessa → vs Baselane → vs QuickBooks →

Built by an operator. For operators.

Not a big-tech founder pretending to understand rentals — an actual host who got tired of losing money to bad tools.

Jordan Ueltschy · Founder

5 STR properties · 3 LLCs · OH · KY · FL

"For 4 years I fought generic bookkeeping tools that treated my rentals as one line, missed the STR tax loophole entirely, and left me with 20-hour tax prep marathons every April. My CPA kept saying 'we need better tracking for REPS' — nothing on the market did it right. So I built RentReel. Every feature exists because I hit that pain personally."

🏠 5 properties

🏢 3 LLCs

📅 4 years operating

🤝 Founding CPA cohort · 15 slots · open

🎣 Beta · your feedback shapes v1

Built on bank-grade infrastructure

Anthropic · Claude AI (1098 extract)

Supabase · Postgres + RLS + PITR

Cloudflare · Workers + Pages

Stripe · Payments (launch)

GDPR/CCPA data rights honored — export, hard-delete, no sale of data · Row-Level-Security enforced per user · Point-in-Time Recovery on all data · Full portable JSON backup anytime · Data lives in the US.

The actual product, live today.

Not "coming soon" mockups — everything below is live at app.rentreel.co, except the two cohost items marked rolling out.

✨

AI Auto-Categorization

Pro / Pro+ Tax · New
Upload your first CSV — Claude Haiku reads every unrecognized transaction (payee + memo + amount + your properties) and assigns the correct category + Schedule E line in seconds. Batches 30 txns per call. Tap ✨ to confirm, or click to change — either way the app learns the rule forever. Kills the #1 friction of first-time setup.

🤖

AI 1098 Auto-Extract

Pro+ Tax
Drop your mortgage 1098 PDF — Claude AI extracts interest paid, servicer, rate, balance, escrow, and property address in ~5 seconds. Populates Schedule E Line 12 exactly. No typing.

🧾

Occupancy Tax Passthrough Tracker

Pro+ Tax · New
The #1 source of "why doesn't my bank match my Line 3?" confusion — lodging tax that Airbnb/Vrbo collect from guests. Parser separates gross rent from tax pass-through and reconciles collected vs remitted per property. Bank/CC tax payments count as remittance proof. Flags what the platform DIDN'T remit so you can file with the county before the next deadline. Per-property policy override.

📄

AI PDF Statement Import

Pro+ Tax · New
Card only offers PDF statements (Capital One, Chase business, credit unions)? Drop the PDF — Claude AI reads every posted transaction, extracts date + description + amount, and imports them exactly like a CSV. No manual re-entry, no waiting for the bank to add CSV export.

📊

Property Report Card

Pro+ Tax · New
Every property gets an investment-grade KPI panel — Cap Rate, Cash-on-Cash, DSCR, GRM, Occupancy, ADR, RevPAR, Net Margin, YoY Revenue. Color-coded green/yellow/red vs institutional benchmarks. Export a print-ready one-pager for your CPA, refi lender, or insurance renewal in one click.

🏆

Portfolio Leaderboard

Pro+ Tax · New
Rank every property against every other — CoC, Cap Rate, Occupancy, Net Income, lowest expense ratio. Automatic cost-outlier flags: "Truro cleaning is 2.4× portfolio median." No more wondering which property is actually your winner.

🎯

Deal Analyzer

Pro+ Tax · New
Enter the listing numbers — price, down %, rate, projected rent. Get CoC, Cap Rate, DSCR, cash flow — and an auto-verdict (GREEN LIGHT / MIXED / REJECT) that compares the deal to YOUR portfolio's actual medians. Replaces a $30/mo deal calculator for year-one underwriting (BRRRR-style quick checks).

✨

AI Property Insight

Pro+ Tax · New
Claude Haiku reads your property's KPIs against your portfolio medians and writes a 2–3 sentence analytical take — what's working, biggest risk, one concrete action. Operator-to-operator voice, not corporate hedging. On-demand from the Property Report Card.

📄

W-9 Vault + Auto 1099-NEC

Pro+ Tax · New
Every vendor paid $600+ auto-flagged with W-9 status. One-click drafts a pre-filled W-9 request email to the vendor (no template hunting). Store their EIN/SSN, entity type, address per payee. C/S-Corps auto-excluded per IRS rules (except attorneys). Year-end: Export 1099-NEC CSV button hands your CPA a ready-to-file list — no more January scramble.

🔗

CPA Share — Short-Link Edition

New
Old CPA share URL was ~30KB and got clipped by SMS. Now generates a short link like app.rentreel.co/?cpa=aB3xY_2k. RLS-protected, 30-day auto-expiry. Fits anywhere — text, Slack, sticky note. Falls back to the legacy inline URL when signed out.

🎯

REPS + Material Participation Tracker

Unique · IRC §469
Log hours daily. Live qualification gauge for Real Estate Professional Status (750+ hrs) AND per-property Material Participation tests (§469 STR loophole with ≤7-day avg stay auto-detected). Audit-defensible records.

🪄

Hours Reconstruction Wizard

Pro+ Tax
Point at existing bank + PMS + mileage data. App back-fills your qualifying hours from repair days, cleaning turnovers, drives, and admin work. Reach REPS threshold from data you already have.

🏠

Multi-Property, Multi-LLC

Configure each property with bank account, LLC, address, partner split. Portfolio + LLC-shared + Personal tags for pooled or commingled txns. Per-property P&L, per-LLC rollup, avg-stay type badges.

RentReel is not a law firm and does not provide legal advice. Consult an attorney before restructuring entities.

📂

PMS-Agnostic Smart Import

Hospitable, Guesty, Hostaway, OwnerRez, Lodgify, Airbnb-direct, any US bank, Amex, Turno, MileIQ / Everlance / Stride / Hurdlr. Auto-detects format, auto-categorizes with 200+ learned vendor rules.

🔄

Gross Rent Fix + Smart Dedup

PMS "revenue" columns are net-of-fees on some platforms. Parser computes true GROSS from base + cleaning, splits host fees to Line 11 correctly. Bank platform deposits auto-tagged as transfers (no phantom double-counting).

📄

CPA-Grade Schedule E Export

Multi-tab Excel: Summary, per-property Schedule E (IRS-form-formatted), supporting transactions, 1099 vendor list, mileage. Line 12 auto-splits mortgage interest from principal (via 1098 or amortization estimate). Hand to your CPA. No reformatting.

🤝

CPA Read-Only Share Link

One click generates a share URL. Your CPA opens it in any browser, sees your Schedule E prep, exports to Excel for their workpapers. No login required. Generates a short link whose payload is stored server-side with a 30-day auto-expiry (RLS-protected — only holders of the code can read it); falls back to a self-contained inline URL when signed out. See it live →

💰

Cost Segregation · Rough Estimate

Pro+ Tax
Enter cost basis per property, see estimated first-year accelerated depreciation + tax savings at your marginal bracket. Decide if commissioning a $3-5K engineered study is worth it. Always consult a licensed CPA + certified cost seg specialist before filing.

🚗

Auto Mileage Attribution

Drop a mileage CSV. Each drive auto-tags to the property whose city/street matches the destination. Unassigned drives left for review. Rate is user-configurable (default $0.725/mi). Line 6 populates automatically.

📋

1099-NEC Vendor Tracker

Auto-flags any vendor paid $600+ in your active year. Excludes corps, utilities, mortgages, platforms. Excel export with blank W-9/TIN/Address columns ready to send to your CPA. Full W-9 collection workflow shipping soon.

📊

Portfolio Net Worth Dashboard

Enter each property's current market value + mortgage balance. See Value − Debt = Equity per property + portfolio total. Amortization schedule auto-splits your monthly P&I into principal vs interest.

📎

Property Documents Hub

Store mortgage statements, insurance certs, deeds, tax bills, HOA docs per property. Upload PDFs directly to each property. Perfect for tax season + audit prep + property sale prep.

🧠

Learning Categorization

Reassign once, the app remembers forever. Back-applies to existing Uncategorized txns of the same payee. Property routing learns too (with conflict guard). ⌘K command palette for power users.

☁️

Cloud Sync + Multi-Device

Signed-in workspace syncs across Mac, phone, partner's laptop. Real-time updates. Bank-grade Supabase infrastructure with Point-in-Time Recovery + Row-Level-Security enforced per user.

🛡️

Privacy + Security First

AI-processed docs only sent to Anthropic on your first-doc consent. GDPR/CCPA hard-delete via one click. JSON backup export anytime. Full Privacy Policy.

💬

Chat With The Founder — In-App

Free · New
Every customer gets a real chat with Jordan, right inside the app. No support tickets, no chatbots you can't escape, no 48-hour email queues. AI drafts replies in Jordan's voice on his end (he still reviews + sends every message) so you get a same-day answer during beta. Try it: 💬 button, bottom-right of every page.

🏠

Hosted Owner Portal FOR COHOSTS

Each property owner you manage gets their own read-only login. They see only their own properties, statements, and payouts — never anyone else's. Kills the monthly "here's your owner statement PDF" email chore forever. Business tier · owner share links live, hosted login rolling out.

👥

Multi-User + Roles FOR COHOSTS

Invite your CPA, bookkeeper, business partner, or a property owner with role-based access. Owner sees only their own properties. Bookkeeper sees books but not owner PII. CPA gets read-only Schedule E view. No password-sharing, no CSV email chains. Rolling out on Business tier.

📄

Owner 1099-MISC Pipeline FOR COHOSTS

Auto-generates 1099-MISCs for every property owner you paid $600+ during the year. Uses the W-9 vault you already collected. Exports as a year-end 1099-MISC CSV for your CPA to file. Extends the 1099-NEC vendor pipeline to cover owner distributions — the two most annoying Q1 tasks a Cohost has, both automated.

Closing on your first rental? Start your books on day one.

No bookings, no PMS, no revenue history required. RentReel works from the day you get the keys — so April-you inherits clean books instead of a shoebox.

🏠

Add your property + mortgage in ~2 minutes

The amortization split — interest vs principal vs escrow — is set up before your first payment even clears. Every payment after that lands on the right Schedule E line automatically.

✍️

No PMS, no bookings yet? Hand-log everything

Log income and expenses by hand with full Schedule E categories from day one — closing costs, furnishing runs, utility setup. No CSV required, no PMS required.

🔗

When bookings start, it all merges

Connect or upload when your first reservations arrive — everything merges into one P&L and one Schedule E. Your hand-logged history and your PMS data, one set of books.

Try it in the demo — add a property, log an expense, watch Schedule E update →

Starts at $9.99/mo (up to 3 properties) — 14-day free trial, card required, cancel anytime.

Honest pricing. No surprises.

Built by an operator, priced like one. The tax loophole tracker alone pays for the highest tier 10× over.

🚀 August launch promo

Use code LAUNCH25 for 25% off first 3 months · Pro or Pro+ Tax · through Sept 1

💡 Most operators pick annual

Pay yearly → get 2 months free ($78 on Pro · $178 on Pro+ Tax) · same locked-in rates. Toggle below.

Managing rentals for OTHER owners? Skip to the Business (Cohost/PM) tier ↓ — different product, not a fourth step on the ladder.

Starter

$9.99$99

per month · 14-day free trial · cancel anytimeper year · save $20 · 14-day free trial · cancel anytime

Up to 3 properties
PMS + bank CSV import (any format)
Auto-categorization + learning rules
Basic Schedule E export
Cloud sync + multi-device
Manual hours log
Multi-year support
Unlimited properties & LLCs (Pro)
Cost Segregation Estimator (Pro+ Tax)
1099-NEC Vendor Tracker (Pro+ Tax)
Tax Loophole wizards (Pro+ Tax)

Start 14-Day Trial

Pro

$39$390

per month · 14-day free trial · cancel anytimeper year · save $78 · 14-day free trial · cancel anytime

Unlimited properties & LLCs
PMS + bank CSV import (any format)
Per-property + per-LLC rollup
Properties Hub — mortgage, insurance, value, docs
Portfolio Net Worth (Value − Debt = Equity)
CPA-grade multi-tab Excel export
Cloud sync + multi-device
Hours log + participation tracking basics
CPA read-only share link
Multi-year support · Email support
Or $390/yr — save $78

Start 14-Day Trial

💎 3 features pay for the tier · AI 1098 · Cost Seg · Hours Wizard

Pro+ Tax 💎

$89$890

🚀 LAUNCH25 · 25% off first 3 months with code LAUNCH25 · through Sept 1per year · save $178 · pays for itself in April

Everything in Pro
🤖 AI 1098 Auto-Extract — drop mortgage PDF, Schedule E fills in
📄 AI PDF Statement Import — Capital One, Chase business, credit unions
✨ AI Auto-Categorization — Claude reads uncategorized txns on upload
📊 Property Report Card — Cap · CoC · DSCR · RevPAR + PDF export
🏆 Portfolio Leaderboard + auto cost-outlier flags
🎯 Deal Analyzer — verdict vs YOUR portfolio medians (replaces a $30/mo deal calculator)
✨ AI Property Insight — Claude analytical read per property
🧾 Occupancy Tax Passthrough — collected vs remitted per property, flags what you still owe
📄 W-9 Vault + Auto 1099-NEC — request W-9s in one click, export IRS-ready CSV in January
🔗 CPA Short-Link Share — short URL + 30-day expiry, texts and Slack-friendly
🎯 Auto Mortgage Split — interest/principal/escrow on Line 12
💰 Cost Segregation Estimator — $10-40K first-year deductions
🪄 Hours Reconstruction Wizard — REPS qualification
🤖 Auto-detect Other Participants · 📊 Aggregate Election · 📋 IRS Audit Pack
Priority support (24hr response)
Or $890/yr — save $178 · 10-25× ROI vs tax savings

🎣 Founder Rate: the first 100 Pro+ Tax signups lock $49/mo for life (vs $89 list) with code FOUNDER100 — claim a founder slot →

Start Pro+ Tax free trial →

🤝 New · Cohost / PM Tier

Managing doors for other owners?

Business tier is the full cohost/PM operating system: owner concept, management fee tracker, owner statements + share links, owner 1099 tracking, and the cohost affiliate program are live today — hosted owner login, role-based bookkeeper access, and statement PDF/email delivery are rolling out now. $99/mo flat · unlimited doors · every feature included.

See Business tier →

All plans include cloud sync, multi-device access, and CSV export. Cancel anytime from Settings — no charge until day 15 of your trial. We don't share or sell your data — ever.
Pro+ Tax pays for itself with 1 hour of CPA time saved. The strategies it tracks can be worth $10-30K/yr for qualifying operators — results depend on your facts; confirm with your CPA.

💡 Why flat pricing (no per-property fees)? Punishing growth is bad UX. You add properties freely on Pro/Pro+ Tax — no add-on fees. Managing 30+ doors? Contact us about Enterprise pricing.

Common questions.

If yours isn't here, email support@rentreel.co — usually a 24hr response.

Do I need to connect my bank with Plaid?▼

Not today. You upload monthly CSVs from your bank/card portals (most banks let you export a CSV with one click). Plaid integration is on the roadmap for Pro tier in late 2026 to eliminate the manual upload step entirely.

Which PMS do you support?▼

Today (all via CSV import): Hospitable has the best-tested CSV parser (auto-parses reservations, host fees, platform breakdown, cancellations). Guesty, Hostfully, Hostaway, OwnerRez, Lodgify, iGMS, Smoobu — the importer auto-detects the export format, so drop the reservation CSV in as-is. Coming Q3 2026: Native OAuth "Connect Hospitable" flow (pending Hospitable API approval — submitted 2026-07-14). More native OAuth partners after that based on user demand. Email us your PMS if it's not on the list and we'll prioritize.

Does it work without a PMS at all?▼

Yes — you can manually enter reservations or upload bank Airbnb/VRBO deposits as revenue. You'll lose per-reservation detail and auto-booked host fees, but the core bookkeeping + Schedule E still works. We strongly recommend a PMS if you have 2+ properties — even a basic one — because the tax precision is meaningfully better.

How is this different from generic accounting tools?▼

Most accounting platforms treat every property like a long-term rental: bank-deposit-based revenue (which double-counts vs your PMS), no host-fee accounting, generic Schedule E that needs reformatting, no Material Participation or REPS tracking, weak multi-LLC support. RentReel was built by an actual STR operator running 5 properties across 3 LLCs who hit every one of those walls in other tools and decided to fix them.

What's the STR loophole / REPS thing?▼

Two related tax strategies. STR loophole (Section 469): if you materially participate in a property with average stay ≤7 nights, rental losses can offset your active income. REPS (Section 469(c)(7)): if you spend 750+ hours/year in real estate AND it's more than half your work, ALL rental losses become non-passive. Combined with cost segregation, these can produce $10–40K/year in federal tax savings. Pro+ Tax unlocks the Hours Reconstruction Wizard (auto-estimates your hours from data you've already uploaded), Auto Other Participants detection, Aggregate Election toggle, and IRS-audit-ready Audit Pack export.

Is my data safe?▼

Your data is encrypted in transit and at rest in Supabase (Postgres). Row-level security means even other RentReel users can't see your data. Your CSVs never leave the browser when uploading — only the parsed transactions go to cloud. You own your data: export to JSON or CSV anytime, delete your account anytime.

Can my CPA log in?▼

Yes — two ways. (1) Send them a read-only CPA share link from Settings → Account. They open it, see your Schedule E, click "📊 Export Schedule E to Excel" — no signup required, no seat cost, 30-day fresh view that refreshes each open. (2) On Business tier, add your CPA as a team member for a durable 365-day bookmark that stays current all year. Your CPA can also claim a free lifetime Pro+ Tax account for their own portfolio at rentreel.co/cpas.

Does it replace QuickBooks?▼

For Schedule E rental property bookkeeping, yes — and at a fraction of the price. For a service business with payroll, W-2 employees, A/R, or inventory, no. Many STR operators use both: QuickBooks for the holding company / W-2 payroll, RentReel for the per-property rental books that flow to Schedule E.

Can I try Pro before paying?▼

Yes — 14-day free trial on every tier (Starter $9.99, Pro $39, Pro+ Tax $89, Business $99). No charge until day 15 · cancel anytime from Settings and your data is preserved. The LAUNCH25 code applies to Pro and Pro+ Tax only — 25% off your first 3 months (through Sept 1).

Bookkeeping + tax prep built for short-term rental hosts.